The Benefits of Using Printed Brochures for Business Marketing

Did you know on average, brochures stay inside a home they’re left in for 38 days?

Brochures are an incredibly effective marketing tool that’s easy to create and distribute. If you think your marketing plan could use a revamp and brochures aren’t a part of it, they should be.

Continue reading to learn a few enticing benefits of using printed brochures.

Easy to Create

It doesn’t take much time to design a printed brochure. In fact, most people can do it within a day or two.

The primary purpose of a brochure is to share important information about your business. It’ll look great as long as you get the wording down, format it properly, and use colors and fonts that go well with your branding.

Much less time and effort can go into creating this than other forms of marketing.

Simple Distribution

Another benefit of using printed brochures for business marketing is how simple it is to distribute them. 

Here are a few options for getting them out to as many people as possible:

  • Hand them out at an event
  • Pass them out door to door
  • Drop them at local businesses
  • Enlist the help of friends and family
  • Send them through the mail
  • Place them in bags at checkout

These options take a relatively small amount of time compared to other marketing methods. 


Marketing can be expensive. Thankfully, printed brochures are one of the few low-cost marketing options you can take advantage of.

If you design them in-house, the only cost will be having them printed. Paying a reputable company to print them on high-quality paper with a low turnaround time is the best avenue to take.

You can look here to see how you can get started with this now.

Long-Lasting Effects

As mentioned above, brochures have a long “shelf life” compared to other forms of marketing. Radio ads, TV ads, business cards, online ads, and other popular marketing ideas leave the mind almost as quickly as they entered it.

They might be able to reach more people in a short amount of time, but it’s more effective to reach fewer people but make a lasting impression.

If people keep your business brochures on hand, they’ll likely take action. Plus, having them in their house might make it possible for other people to come across them. They can be passed along to friends and family too.

Use Printed Brochures to Your Advantage

As a business owner, you undoubtedly spend much time and effort looking for new ways to market your business. Your marketing needs to be effective for it to be worthwhile, making it even more difficult.

Using printed brochures is one time-tested way to market your business with low effort, minimal costs, and impressive results. Try it out today to see if it works well for you!

If you found the information here helpful, try taking a look at some of our other business-oriented articles for more tips and tricks!

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