CELEBRITY mums have backed a campaign to give sunscreen to kids on free school meals this summer.
Kara Tointon, Kristina Rihanoff, Ashley James, plus beauty expert Caroline Hirons have all come together to support the UK #SunPoverty Campaign.
Kristina Rihanoff backs the campaign urging for free sun creams for childrenCredit: .
It is launching this summer and is giving up to 50,000 high factor SPFs free sun creams to youngsters for the summer holidays to help prevent skin cancer.
Since the nineties skin cancer cases have gone up 135% with 80% of cases caused by sunburn in childhood, according to Escentuals #SunPoverty campaign Campaign.
Actress Kara Tointon, 37, from west London, who has two sons under three-years-old, said: “Skin cancer is a growing problem in the UK and that’s why I always keep my two little ones well covered in lotion at all times.
“That’s why I’m supporting the @escentual #SunPoverty campaign which is providing free sun creams for primary school children on free school meals, so that all children can have access to adequate sun protection.”
Actress Kara Tointon, who has two sons under three-years-old, also backs it
The actress has recognised that there is a growing number of skin cancer casesCredit: Getty – Contributor
The campaign is also backed by world-renowned skincare expert and bestselling author Caroline Hirons.
She said: “Skin cancer is very real, extremely dangerous and on the increase – that’s why I’m supporting Escentuals #SunPoverty campaign.
“80% of sun damage happens before the age of 18. Escentual’s initiative to abolish VAT on children’s sun cream, educate young people on sun safety, and donate thousands of broad-spectrum SPF50+ to children in struggling families is incredibly important.”
Significant sun exposure in childhood is the single most important risk factor for contracting Melanoma and if a child or young adult experiences blistering sunburn it doubles the chance of developing skin cancer in later life.
Know the signs
The most common sign of skin cancer is a change to a mole, freckle or normal patch of skin.
Doing a simple ABC test can help you spot the signs.
A – asymmetry – the two halves of the area may differ in shape or colour
B – border – the edges of the area may be irregular or blurred, and sometimes show notches
C – colour – this may be uneven. Several different shades of black, brown and pink may be seen
D – diameter – most melanomas are at least 6mm in diameter. Report any change in size, shape or diameter to your doctor
E – evolution – if you see progressive changes in size, shape or colour over weeks or a few months, you must seek expert help
This is why The Sun previously launched its Dying For A Tan campaign to raise awareness about the dangers of using sunbeds, which can raise your risk of skin cancer and cause premature ageing.
Kristina Rihanoff said: “Summer means hot weather & everyone especially Children should wear broad spectrum SPF every day.
“Sadly not everyone can afford it so the #SunPoverty campaign is a brilliant way to protect all children.”
TV presenter Ashley James added: “It’s vitally important that children and babies (and adults) are protected against the sun’s harmful rays with a high factor broad spectrum sun cream.”
First-time mum Ashley James is also proudly backing the campaignCredit: .
Dying For A Tan campaign
Kids as young as EIGHT are using sunbeds, with seemingly little understanding they are playing Russian Roulette with their health.
According to Cancer Research UK, Melanoma skin cancer risk is 16-25 per cent higher in people who have used a sunbed (at any age), compared to people who have never used sunbeds.
This is because sunbeds pelt the skin with such strong UV rays which increase the risk of developing malignant melanoma – the most serious form of skin cancer.
In many cases the damage is invisible until it’s too late, as it can take up to 20 years to become apparent.
Around 16,000 new melanoma skin cancer cases are diagnosed in the UK every year – that’s 44 every day.
There are around 2,300 melanoma skin cancer deaths annually – that’s more than six every day.
It’s part of the reason the World Health Organisation has deemed sunbeds are as dangerous as smoking.
This is why Fabulous says it is time to stop Dying For A Tan.
In 2018 there were 17,852 new cases and 2,764 deaths, and yet 86% of these cases would have been preventable broad-spectrum sun protection, according to Escentuals.
Online beauty retailer Escentual.com is launching the SunPoverty campaign in June, and 50ml bottles will be distributed to food banks in August.
Several food banks in London, Manchester, Glasgow and Wales have already signed up to the scheme, and other cities will be added next year.
In the first batch there are 30,000 bottles being given away, and they are also on sale for £6.95 at Escentual.com who will donate an additional bottle for every one purchased, and the same goes for any Clarins, Eucerin or Bioderma sun lotions, up to a maximum of 50,000.
In the first batch there are 30,000 bottles being given away, and they are also on sale for £6.95 at Escentual.com
You can see the full online campaign here