M&S launches inclusive ‘nude’ underwear with darker skin tones


M&S new 'nude' bras and pants

The aim is to redefine the term ‘neutral’ and make it more inclusive. (Picture: M&S)

The word ‘nude’ used to be synonymous with light pinks and beige, but that isn’t what everybody looks like without their clothes on.

So, Marks and Spencer has launched a much broader range of ‘nude’ or ‘neutral’ underwear that aims to be more inclusive for people with darker skin tones.

A statement explains that the retailer has been focused on ‘redefining its “neutrals” (nude) underwear’ because previously, ‘the offer at M&S was inconsistent and inadequate for all ethnicities.’

‘What the team has now created in “new neutrals” is a truly inclusive range – a selection of our customer’s favourite styles available in five great shades named Opaline, Rich Amber, Rich Quartz, Rose Quartz & Topaz.’

The renaming of the different shades was also a conscious development and a response to customer feedback on  on industry standard colour names such as ‘tobacco’. 


M&S new 'nude' bras and pants

‘The offer at M&S was inconsistent and inadequate for all ethnicities.’ (Picture: M&S)

‘The crystal and gemstone theme signifies things that are special and precious and was selected with the Culture and Heritage network to reflect the shades,’ reads the M&S statement.

The new neutrals range with the five different skin shades is available in a whole range of different classic underwear products, including the ‘Body’ (smoothing) T-Shirt bras and No VPL knickers, Wildblooms lace bras and knickers, and the Rosie exclusively for M&S silk & lace bras and knickers.


M&S new 'nude' bras and pants

The colour name ‘tobacco’ has been dropped following customer feedback. (Picture: M&S)

The neutrals offer is also being trailed in in M&S’s First Bra range, Angel.

‘We listened when our customers and colleagues told us we hadn’t got it right when it came to colour; both in the choices available and the way we talked about the neutral shades,’ says Laura Charles, director of M&S Lingerie.

‘The global conversations around race and equality over the last 12 months spurred us to go faster in creating a better, more inclusive range.’

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