What is Holly Willoughby’s net worth and how much is she paid for hosting This Morning?

THE darling of daytime TV, Holly Willoughby, is reportedly preparing to go to court over demands for commission on her latest contract.

Aside from co-hosting ITV’s This Morning with Phillip Schofield, she has also appeared on Dancing on Ice, Celebrity Juice and I’m a Celebrity…Get Me Out Of Here.

She has held secret crisis talks with This Morning over her future on the showCredit: Rex

What is Holly Willoughby’s net worth?

Holly Willoughby, 40, is believed to be worth around £10million.

It is no surprise as she began her showbiz career when she was just 14, after being spotted by modelling scouts at Clothes Show Live in Birmingham.

She signed to Storm – the agency that represented Kate Moss – and appeared in a wealth of teen magazines, including Just Seventeen.

 Holly Willoughby attends the Pride Of Britain Awards 2019

Holly Willoughby attends the Pride Of Britain Awards 2019Credit: Getty

How much is she paid for hosting This Morning?

Holly earns a reported £730,000 a year for This Morning, which she hosts with best pal Phillip Schofield and takes home the same salary.

In 2017 it emerged that Holly had been being paid £400,000 – a third less than Phil’s £600,000 at the time – so she was given a pay rise to put her on the same salary as her co-star.

The mum-of-three was also making another £150,000 per series of Celebrity Juice – which is produced by her husband Daniel Baldwin – before quitting.

And it was rumoured ITV paid her £400,000 to make sure she co-hosted with fan favourite Phil.

Meanwhile, her stint on I’m a Celebrity as a stand-in for Ant McPartlin saw her return to the UK with £500,000 after raking in £23k a day for hosting with Declan Donnelly.

However the popular presenter remains at war with her former management company which is reportedly demanding an estimated £200,000 a year of the star’s new ITV daytime deal.

Holly has been holding secret crisis talks with This Morning over her future on the show.

 Holly Willoughby is one of Britain's top presenters along with a fashion icon

Holly Willoughby is one of Britain’s top presenters along with a fashion iconCredit: M&S

What brands does Holly Willoughby represent?

Holly has been the face of a number of big brands, including Garnier, BHS, Diet Coke, Dunelm, Oral B and Windows – earning a six-figure payout alone at Diet Coke during her stint as an ambassador for the fizzy drinks company.

At Oral B, her pearly whites are understood to have bagged her an £80,000 deal in 2012.

And she is also a bit of a fashion icon, regularly posting outfits on Instagram.

This hadn’t gone unnoticed by clothing companies, with Marks and Spencer’s snapping up Holly as their latest brand ambassador.

Holly was announced as the new face of M&S fashion, with a selection of ‘must-haves’ launching at the end of September 2018.





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