Rome installs first pizza vending machine and people aren’t happy


The pizza vending machine comes to Rome (Picture: Antonio Masiello/Getty Images)

When you imagine picking up a pizza in Rome, you probably think of a cute local restaurant that has been making the stuff for decades.

But now, you can grab a magherita in just three minutes with zero human interaction, thanks to the Italian capital’s first pizza vending machine.

Unsurprisingly, it’s not gone down well with some calling it ‘blasphemy’.

The Mr Pizza Go machine arrived in Rome’s Nomentano a few weeks ago and offers four types – classic margherita, quattro stagioni (four cheese), diavola (hot) and a deeper pie toppped with the Italian ham pancetta.

The machine can serve up to 900 of the dough-based treats every day at any time.


ROME, ITALY - JUNE 07: A general view shows the first Mr. Go Pizza vending machine, on June 7, 2021 in Rome, Italy. Mr. Go Pizza is the first automatic pizza vending machine, open 24/7, which is capable of kneading, seasoning and cooking the pizza in three minutes. (Photo by Antonio Masiello/Getty Images)

The machine sits in the Nomentano district (Picture: Antonio Masiello/Getty Images)


ROME, ITALY - JUNE 07: A girl inserts money into the Mr. Go Pizza vending machine, on June 7, 2021 in Rome, Italy. Mr. Go Pizza is the first automatic pizza vending machine, open 24/7, which is capable of kneading, seasoning and cooking the pizza in three minutes. (Photo by Antonio Masiello/Getty Images)

It makes pizzas in just three minutes (Picture: Antonio Masiello/Getty Images)


ROME, ITALY - JUNE 07: A general view shows a pizza being cooked at the first Mr. Go Pizza vending machine, on June 7, 2021 in Rome, Italy. Mr. Go Pizza is the first automatic pizza vending machine, open 24/7, which is capable of kneading, seasoning and cooking the pizza in three minutes. (Photo by Antonio Masiello/Getty Images)

There are four types to try (Picture: Antonio Masiello/Getty Images)


ROME, ITALY - JUNE 07: People get their pizza from Mr. Go Pizza vending machine, on June 7, 2021 in Rome, Italy. Mr. Go Pizza is the first automatic pizza vending machine, open 24/7, which is capable of kneading, seasoning and cooking the pizza in three minutes. (Photo by Antonio Masiello/Getty Images)

The machine is available all day (Picture: Antonio Masiello/Getty Images)

Creator Massimo Bucolo says the pizzas offered are created with quality ingredients. 

He added: ‘When I first saw the machine and learned about how it works, I totally fell in love with it.  

‘And so I did a lot of research and spoke to a lot of food suppliers, ensuring that the ingredients would be of the highest quality. People are mocking the product without even having tried it.’

After the machine was featured by the New York Times, pizza fans took to social media.


ROME, ITALY - JUNE 07: A girl gets her pizza from Mr. Go Pizza vending machine, on June 7, 2021 in Rome, Italy. Mr. Go Pizza is the first automatic pizza vending machine, open 24/7, which is capable of kneading, seasoning and cooking the pizza in three minutes. (Photo by Antonio Masiello/Getty Images)

Simply press the buttons and your choice comes out hot (Picture: Antonio Masiello/Getty Images)


ROME, ITALY - JUNE 07: A girl gets her pizza from Mr. Go Pizza vending machine, on June 7, 2021 in Rome, Italy. Mr. Go Pizza is the first automatic pizza vending machine, open 24/7, which is capable of kneading, seasoning and cooking the pizza in three minutes. (Photo by Antonio Masiello/Getty Images)

It was created by Massimo Bucolo (Picture: Antonio Masiello/Getty Images)

One said: ‘I can’t see this having much of an impact on the pizzeria sales in Italy!’

Another added: ‘What a terrible idea… especially in Italy.’

‘It’s probably going to be edible. But looking at it I know for a fact Italy can do a lot better,’ someone else wrote.

Others called it ‘sacrilege’ and ‘blasphemy’.

The vending machine isn’t a world first though – Britain’s first pizza vending machine launched in Bristol last year, but people seemed a bit less concerned with the culinary history of the food stuff there.

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