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There’s no doubt that in the 21st century, all of us are engaged with a visual culture. It could be the prominence of television, and it could be the allure of our smartphones, but when it comes to the world of attention, people are drawn to the visual more than anything else.
Company advertising needs to meet people where their attention is. Just as important for your branding as your name is your company logo. Your logo acts as its own piece of business marketing, appearing everywhere your product/name does.
But how do you make a logo that’s guaranteed to attract people?
This article will walk you through everything you need to know about designing a logo for your company.
Figure Out Your Values
What mediocre businesses do not realize is that the most successful companies in the world are not heartless corporations that only focus on profit. Apple itself was driven by Steve Jobs’ obsession with simplicity. His love of all things simple led him on an odyssey to revolutionize the world of technology and business.
Everything about Apple — head to toe — is about simplicity. After you figure out your values, you can narrow down some options for a logo.
Figure Out Your Messaging
Just as important as your values are how you communicate them to your customers. You could have the best intentions in the world, but they won’t mean anything if you can’t communicate them. In this stage, you should also figure out which demographics you’re marketing got.
Once you figure out your values and how you want to communicate them, you can better figure out your logo.
Would it be better to go with something representational, or abstract? Should you go with a complicated or simple image? Should your logo have colors or be black and white?
You can only answer these questions honestly after you’ve done some soul searching with your higher-ups on what exactly your business means.
Use a Logo Making Service
Once you’ve figured everything out as far as messaging and branding goes, the next step is to get making your logo. It’s best to use a logo-making service that doesn’t cost too much money. It’s not about how much you pay, but how much effort you put into making the logo.
Adobe Spark is a wonderful logo maker and comes with the complete Adobe suite. If you want to make a logo without the hassle that’s usually involved in the process, look no further than Adobe Spark.
Optimize Your Company Advertising
If you want to optimize your company advertising, you need to make yourself a great corporate logo. To make a great logo figure out your values as a company, figure out how you want to deliver your messaging, and invest in a logo-making service to help you make your dream a reality.
For more articles like this, check out our “money” section.