Guy Ritchie’s pub Lore of the Land on FIRE in central London as 70 firefighters tackle blaze

A FIRE today broke out at film director Guy Ritchie’s central London pub.

Around 70 Firefighters worked to tackle the blaze at the Lore of the Land in Fitzrovia.

The fire brigade at the pub in central LondonCredit: UkNewsinPictures

Guy Ritchie opened the pub last year

Guy Ritchie opened the pub last year

Plumes of black smoke could be seen billowing across the sky as flames erupted from the pub at around midday.

It is understood the establishment is temporarily closed but it is not known why.


Did you see the fire? Call The Sun Online on 0207 782 4368 or email [email protected]


London Fire Brigade say no one was injured in the blaze and confirmed the blaze is now under control.

It is not clear if Lock Stock director Ritchie was in the pub when the fire broke out.

Fire crews on the scene today

Fire crews on the scene todayCredit: UkNewsinPictures

Black smoke could be seen billowing across the sky

Black smoke could be seen billowing across the skyCredit: UkNewsinPictures

Station Commander Jason Fisby said: “The fire is within the extraction system from the first floor to the roof vent. There are no reports of any injuries.

“Access to the seat of the fire is challenging and very labour intensive. The number of fire engines at the scene is a reflection of the need for a high turn over of firefighters wearing breathing apparatus.

“Firefighters are carrying out salvage work and trying to prevent water damage on the floors below.”

The brigade said crews from Islington and surrounding fire stations were scrambled to the scene and the cause of the blaze is currently unknown.

Ritchie opened up the pub last year after buying it in 2018.

He serves beer from his Gritchie Brewing Company downstairs along with bar snacks such as Jerusalem artichoke pate with crispy chicken skin and a seed cracker.

Customers at the gastro pub upstairs can tuck into venison from his country estate in Wiltshire.

The director hosted a wrap party for film Wrath of Man at the pub in November.

He wrote at the time: “‘Last year I spent a great Thanksgiving with some of the Wrath Of Man cast @loreofthelandpub.

“This year looks a little bit quieter. Wishing my American friends a happy Thanksgiving, no matter how and where they’re celebrating.”

He previously owned a Mayfair pub, The Punch Bowl, while he was married to Madonna but sold it in 2013.

The Sun revealed in February how Ritchie left taxpayers footing his bar bill by using furlough cash to pay staff – despite being worth £100million.

Guy Ritchie’s people have been contacted for comment.

Around 70 firefighters are on the scene

Around 70 firefighters are on the sceneCredit: UkNewsinPictures

It is not clear how the fire started

It is not clear how the fire startedCredit: UkNewsinPictures

There were no injuries following the blaze at around midday

There were no injuries following the blaze at around middayCredit: UkNewsinPictures

It is not known if Ritchie, pictured with wife Jacqui Ainsley-Ritchie, was at the pub

It is not known if Ritchie, pictured with wife Jacqui Ainsley-Ritchie, was at the pub

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