A NUTRITIONIST says Prime is “useless” as a sports drink and is the same as 10p ingredients found in health shops.
Fans of Logan Paul and KSI have gone wild for the beverage which has sold out across the UK – and is now being flogged for £50,000 on eBay.
Prime has been slammed by a nutritionist
Fans wrestled to get their hands on a bottle
The drink, founded by YouTube stars KSI and Logan Paul, is so popular that supermarkets have seen stampedes of customers and parents wrestling kids out of the way to get their hands on a bottle.
The superstar pair have marketed the beverage as a “sports drink” – but experts have now slammed the refreshment.
Prime boasts the drink will “help you refresh, replenish, and refuel” – but nutritionist Robert Hobson disagrees.
He told The Sun: “I’m really not sure what all the fuss is about.
“For around 10p a day you could just take a multivitamin and mineral supplement to get almost everything that is in this drink.
“The BCAA’s (Branched-chain amino acids) may help with sports recovery depending on what type of sport you are engaged in.
“However if you are already taking a protein shake or recovering after with a high protein meal then not sure what use the drink will be.”
While often seen as equivalent to something like Red Bull or Gatorade, Prime is not technically an energy drink as it does not contain caffeine.
It is also low-calorie and contains no added sugar.
Instead, it is made mostly of water and coconut water with added vitamins and minerals.
Robert continued: “The fact is the lack of energy or caffeine makes it pretty redundant as a sports drink.
“These are usually used to support long bouts of exercise which means they need to supply you with energy in the form of glucose and fructose.
“Caffeine helps support performance in athletes engaged in long distance endurance races.
“Also, the most commonly required electrolyte in sport is sodium not potassium and there is very little sodium in this drink.
“Just looks like a huge amount of PR and pretty packaging!”
It comes after it sold out “in seconds” when it hit shelves in Aldi this week and has to be rationed to one of each flavour per customer.
One Aldi staff member told PlymouthLive that their store had sold 360 bottles in under six minutes.
Huge queues formed outside stores from the early hours of the morning as shoppers are desperate to buy it.
The Sun has approached Prime for comment.
Youtube stars KSI, left, and Logan Paul marketed Prime as a sports drink