Hundreds queue to support bakery that ‘lost customers’ for making Pride cookies

Texas bakery Confections were showered with support after initially being criticized for baking LGBTQ-themed cookies (Picture: Confections/Facebook)

Hundreds of people turned up to support a bakery in Texas that came under fire for making rainbow-colored cookies to celebrate Pride month.

Sweet-treat specialists Confections have said they were ‘overwhelmed’ with orders after they posted on Facebook saying they lost a ‘significant amount’ of followers for posting photos of their special-edition Pride cookies.

The bakery, based in Lufkins in Texas, posted photos of their heart-shaped cookies on Wednesday as they wished the local LGBTQ community a happy Pride month.

The post said: ‘More LOVE. Less hate. Happy Pride to all our LGBTQ friends! All lovers of cookies and happiness are welcome here.’

rainbow cookies

Confections made the cookies to celebrate Pride month in Texas (Picture: Confections/Facebook)

The next day the bakery posted again to say that they had come under fire for posting about the LGBTQ cookies. Their post said: ‘We lost a significant amount of followers because of a rainbow heart cookie we posted.’

Confections, which is run by two sisters only identified as Dawn and Miranda, also said that one of their customers canceled a big order of 60 summer-themed cookies because of their support for the LGBTQ community.

Again on Facebook, they said: ‘We received a very hateful message on our business page cancelling a large order (five dozen) of summer themed cookies for tomorrow morning (that we just finished decorating) because of a rainbow heart cookie we posted.’

‘My heart is heavy. Honestly I never thought a post that literally said more love less hate would result in this kind of backlash to a very small business that is struggling to stay afloat and spread a little cheer through baked goods.’

Dawn and Miranda then invited people to visit their store to help shift the extra stock they were left with following the canceled order.

They added: ‘So, if you love our cookies we will have an overabundance of them tomorrow. Hopefully tomorrow will be better.’

The post went viral and ended up getting thousands of shares and many new followers on their page.

queue outside bakery

They were overwhelmed with support after initially saying they lost customers for showing support for the LGBTQ community (Picture: Confections/Facebook)

People who queued up cleared the bakery of all of its stock

People who queued up cleared the bakery of all of its stock (Picture: Confections/Facebook)

Huge queues then began to form outside their shop as people turned up to show their support for the bakery and the LGBT community.

On Friday the owners then posted photos of empty shelves and said they had sold out of everything.

They said: ‘We’ve had a lot of people wanting to donate money to our shop in the name of kindness, and we appreciate the gesture so much! But we can’t take y’all’s money like that, but if you would like to donate to one of our local shelters or rescues, that would be so amazing!

‘Y’all are incredible human beings. We’ve always had such faith in humanity, and y’all have just reconfirmed the ABSOLUTE BEAUTY in human nature.

‘In the 11 years we’ve been open we’ve never seen anything quite like this. We are just so humbled and grateful and moved by this outpouring of love.’

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